How to create ad films that make an impact on your targeted customers.
The first ad film was broadcast in the United States in 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches. The making charge of the ad film is just $9 in 1941. This ad was seen about 4000 people in New York at that time. It lasted for only 10 seconds and aired on a local channel in New York called WNBT. and its 1st of July and the in 1955 September 21st the first ad film was broadcast in the UK. In that era, ad film making costs are huge, so most of the biggest companies can make ad films, then in the decade of 1990 ad film industries become a boom all over the world. In India, The first product to be advertised on TV was Gwalior Suitings in an advertisement that appeared on 1 January 1976
David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the “Father of Advertising”.
Significant ad films in India: Indians love to watch TV frequently. Some of the ads are stick to our minds because of the message, the creative part of the ad, style of making the ad film. In these ad film industries in India, ad films will bring a prestigious brand to India. Some of India’s best-known brands are Amul, Nestle, Colgate, Bajaj, Onida TV, Natraj pencils, Pepsi, Coca-Cola, Hutch dog, and the list will continue.
How to create ad films that make an impact on your targeted customers.
Plan, Execute and push
- Plan your ad properly, understand and do case study of your ads. Analyse other ad films which is similar to your proudct, services or a process. Get idea from your colleges and experts.
- Execute : Find a best ad film makeing companies near to you. and explain your requirements. Ask them to create a story line for your ad and write a screen play of the ad film contents for voice over. Try to get some creative ideas from your ad film company. Plan a date and fix a target time to close your ad film. Keep your ad film as simple and clean dont try to do more than a minute of your ads. Before creating the ad film you need to plan where you want to show your ad films becuase the quality of a ad film is depends on the quality of the camera what we use. For example if you shoot a ad film for YouTube and trying to post on a stailite channel is become worse in the quality of the ad film, If you want to publish you ads in satilitchanels then go for Dragan type of cameras.
- Push: Push your ad films on various mediam of advertisement plateform. Find your targeted audiences, age of the adiences, class of the adiences. You shoud not give your luxuris car ad in a normal TV channels.
So always keep your brand on your ad films and make success. If you want to create ad commercials in Chennai, please call us at 9884060032 or send a mail to mail@jallsmedia.net.