Alpha 1 Full-Frame Mirrorless Camera is for the Ad shoot or Corporate filmmaking. Sony’s recent launch of Alpha 1 full-frame mirrorless camera is good for high-end ad film making and corporate film making. It’s a launching price of around 5 lac and sixty thousand Indian rupees (Body only). The speciality of this camera is full-frame 8k video and It’s Sony’s most advanced (and expensive) consumer-grade camera yet and offers the best of the Sony A7S III and A7R IV, along with a lot more features.
Sony target audience for this camera is for ad film making and corporate filmmakers also wedding photography. It’s a 50-megapixel camera and it’s powered by an upgraded Bionz XR image processor and presence of S-Cinetone colour profile for video from its FX line of cinema cameras. Its signature feature is the ability to record 8K 30fps, 10-bit 4:2:0 XAVC HS videos in-camera. It can also do 4K 120fps video recording similar to the A7S III. It has good 5 axis image stabilization where you can get excellent fine-tune video for your ad films or corporate films. It has 2 slots of SDHC, SDXC cards (up to UHS-II), and CFexpress Type-A cards. Sony claims 150 minutes continues video shoot on this camera.